The key values we believe are reflected in the Ubuntu project are:
Precision. We ship high quality software, and we ship it exactly on schedule. Our Debian heritage means that the individual components of our platform are tightly defined and neatly arranged. There is no excess, no fat, and no waste in Ubuntu. We are a community that thrives on delivery.
Reliability. We are building Ubuntu for serious use. Whether it is being deployed on the desktop or in the cloud, we care that Ubuntu is secure, reliable and predictable. We deliver updates to Ubuntu that are rigorously tested. When we make a mistake, we learn from it and put in place good processes to ensure that it does not happen again.
Collaboration. Ubuntu is the result of collaborative work between thousands of people, and it is both the beneficiary and the public face of the collaborative work of *tens* of thousands of free software developers who build individual upstream components, or aggregate them in Debian. We go to great lengths to ensure that anybody, anywhere, who is passionate about Ubuntu and competent to participate, can do so. We enable virtual participation in our physical Ubuntu Developer Summits, we use mailing lists and IRC in preference to over-the-cubicle-wall communications, and we welcome contributions from both companies and individuals. Our governance bodies reflect the diversity of that participation, and leadership or permissions are based on proven merit, not corporate employment.
Freedom. We strive to deliver the very best free software platform. Our highest mission is to accelerate the adoption and spread of free software, to make it the de facto standard way that people build and consume software. We celebrate the work of other groups committed to collaborative content development, and open content licensing. While we are pragmatic about this (we ship proprietary drivers when we believe they are a requirement to get free software working well on PC's) we expressly do not include any proprietary applications in the default installation of Ubuntu. We want people to love and appreciate free software, and even though we work to make sure that Ubuntu is compatible with, certified with and iteroperable with popular proprietary software, we do so to facilitate the adoption of free alternatives to proprietary solutions.
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