Why didn't Google Wave boot up?

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Anyway, Google Wave was tilted in the wrong direction.

1. Hard to understand.

2. Nothing happening.

3. My friends aren't there.

4. Even if they wanted to come, I'd have to get them invites. (I did have a certain number of invites to give to my friends, but not enough to let me broadcast about it on my blog.)

5. Why should I bother?

When I started using Twitter, it was:

1. Easy to understand.

2. There was stuff already happening.

3. Most of my friends weren't there, but some were. (Notably Ross Mayfield, who was pushing hard for people to join.)

4. Anyone could join, you didn't need an invite.

5. No reason for me to bother, as with Wave, I was just a user. But I couldn't help but write about what I was doing, I'm a NBB, that's what I do.

Moral of the story...

1. Before you roll out a community-based product, use it yourself to inform a modest community of users. Hopefully a small one, that loves you and the product, so they'll keep coming back even if they don't get what it does. Until you gain traction at that level, don't go any further.

2. Something is happening (see step 1), make sure every new user sees it. Every step before seeing the action is a chance for them not to get it, so get them there right away.

3. Their friends probably aren't there. Fact of life, nothing to be done about that.

via scripting.com

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Why didn't Google Wave boot up?

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